Who is Diroma1980? RSS

Francavilla Fontana. Benvenuti al Sud.. The title of a major Italian film released in 2010..  …they say…  …When you come to the South of Italy you will cry twice… when you arrive.. and when you leave..  No better way to explain the storm of emotions that hit me every time I come home. Because Italy is a country full of contradictions, as beautiful as divided, because we have never been united really… there’s always been a sense of separation between the North and the South somehow.  While some focus on the made up differences between us, thankfully most of us appreciate the breathtaking treasures hidden in our stunning Land.  Francavilla Fontana is situated in the middle of the Peninsula (Puglia) of...

The soul of Diroma1980 revolves around my Italian roots and the love for my Land. When I was 26 years old I moved from Italy to the U.K. I left my secure job in my home town to jump into the unknown and set myself a new challenge which started with learning a completely new language. After 7 years working in the U.K. in the sartorial field I realised that my life will always be here in England, but I felt the need to reconnect with my mother Land. Our products are entirely made in my hometown in the South of Italy, Francavilla Fontana, following the most traditional process that has been used for many years. Italy and England are...

One man, One Brand, many emotions